How To Brainstorm An Instagram Theme

It can be really difficult to come up with fresh ideas for Instagram, whether you’re a content creator or just use the platform for personal photos. If you’re struggling to figure out what theme you should create next, don’t worry because this blog post is especially for you!

I’m going to take you through all the main steps I take when brainstorming a new Instagram theme, and hopefully it will stir up some new ideas for you. Whether you’re an old hat at content creation or looking to get started, this should be perfect for you.

Get inspired

When you look at things in the right way, inspiration is all around you. You could create a Pinterest board of images that inspire you, or draw inspiration from your favourite Netflix show. Maybe you’re inspired by the changing of the seasons, or the changing of pandemic lifestyle. All you need is a spark of inspiration to grow into a fantastic Instagram theme.

Incorporate your interests

Make a list of things you love and see how you can adapt these things into themes. If you are posting content that doesn’t truly reflect you and your personality, then you audience won’t be able to connect with you in an authentic way.

Figure out what your followers want

As well as creating content that you love, you obviously want to create content that your followers love. If you have a Creators account, have a look at your insights and see which of your photos get the best figures in terms of reach, likes, and engagement. You can even take it a step further and use a question sticker on your stories to ask your followers what they would like to see more of.

Write a brief

Once you know what you want, write yourself a short paragraph summing up what aesthetic and style you’re aiming to create. This is useful for you to look back at if you find yourself straying from the theme. For example, the brief I wrote for my Household Princess theme last year was this…

Photos taken within house or garden of day-to-day activities in princess dresses. Promote positivity whilst encouraging people to stay home and stay safe.

Choose a filter

If you want your photos all to look like they’re part of a cohesive theme, you’re going to want to edit them in similar styles. Whether you buy a premade preset from one of your favourite creators, or whether you decide to make your own, it’s good to fiddle around with them and make sure that they work on the style of content you’re planning to create.

I hope this has helped you better understand how to brainstorm Instagram themes, and if you have any questions then don’t hesitate to comment or drop me a DM on Instagram!

Amie x


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